Your Ad Here: Helping your organization build their security brand

The talk, given by Leif Dreizler and Coleen Coolidge, argues that security teams gain real benefits when their members write, podcast and speak publicly. The presenters point to recruiting as the most visible payoff: a well-known team draws stronger candidates and makes cold outreach from recruiters more likely to get a reply. They also argue that public work builds communication skills, which helps security staff get engineering and executive teams to act on their requests.

The middle section focuses on leadership. Managers are urged to go first by publishing and speaking themselves, to build sharing into job ladders and career development plans, and to recognise colleagues who present their work. The speakers describe tracking contributions on a simple shared page, using a coaching service to help colleagues through the process, and promoting posts on social channels and internal chat. For writing, they recommend starting from a detailed outline, choosing between a story and a tutorial, and drafting in one sitting.

The final part moves to speaking. Podcasts are presented as a low-risk entry point, and conference proposals should be checked by a critical peer and kept clear and concise. Meetups and lightning talks are suggested as easier first stages, and co-presenting is recommended. Attendees leave with a practical checklist: build the outline, promote the work through your network, and rehearse aloud before going on stage.