Protecting the Pitch & the Fairway: A Cybersecurity Conversation with Juventus and the DP World Tour

## Sports, Different Venues, Shared Risks

Fortinet hosts Juventus FC and DP World Tour executives at the club's Torino training complex for a cybersecurity roundtable. Football and golf differ operationally—fixed stadiums versus roaming tournaments—but both manage global brands, live broadcast infrastructure, athlete data, and fan-facing digital services under intense public scrutiny.

## Operational Security Challenges

Juventus operates corporate offices, training grounds, a player hotel, and a Fortinet-protected medical center handling sensitive health records. DP World Tour staff rebuild tournament IT from templates at each venue: inside the ropes they control systems; outside, promoters manage setup within mandated security footprints.

## Events as Temporary Critical Infrastructure

Concerts and major matches transform venues into high-density network environments where "secure right first time" replaced iterative fixes. Stakeholders—players, staff, broadcasters, attendees—expect invisible protection enabling performance without disruption.

## Security Driving Innovation

Participants reject treating security as mere compliance overhead. Protecting medical data, broadcast feeds, and commercial platforms enables innovation in fan engagement and athlete performance analytics. Cross-sport dialogue surfaces common patterns: global teams, third-party promoters, and perimeter assumptions that fail when responsibility extends beyond permanent facilities.